Australian Aboriginal Dot Art Essay

Aboriginal art has been overshadowed by the idea that it is primarily presented in dots. It has got to the point where people believe that certain Aboriginal people own the dot and artists both Aboriginal and non-Aboriginal are hesitant to use consecutive dots within artwork. Explain how the above has evolved and where dot art has come from Dot paintings today are recognised globally as unique and integral to Australian Aboriginal art. On the surface the dot is simply a style of Aboriginal painting, like the use of cross-hatching or stencil art. Exploring deeper into the history of the Aboriginal dot painting a world of camouflage, secrecy and ritual is discovered. The term ‘dot painting’ stems from what the Western eye sees when faced with contemporary Aboriginal acrylic paintings. This painting style arose from the Papunya art movement in the 1970s. Papunya Tula artists used a process which originally mirrored traditional spiritual ceremonies. In such rituals the soil would be cleared and smoothed over as a canvas (much like the dark, earthy boards used by the Papunya Tala) for the inscription of sacred designs, replicating movements of ancestral beings upon earth. These Dreaming designs were outlined with dancing circles and often surrounded with a mass of dots. Afterward the imprinted earth would be smoothed over, painted bodies rubbed away, masking the sacred-secrets which had taken place. This ritual was shifted from ground to canvas by the Papunya Tula who eventually added an array of naturally produced colours to the restricted palette of red, yellow, black and white produced from ochre, charcoal and pipe clay. Such pieces reveal a map of circles, spirals, lines, dashes and dots, the traditional visual language of the Western Desert Aboriginal People. However these marks were permanent and due to arising interest made public, creating internal political uproar. Consequently representations of sacred objects were forbidden or concealed through the dotting technique. Now that the collecting of pieces of Aboriginal art has become so popular world-wide, a common, mistaken belief is that the Dot Painting Style of Central Australia is a recent development. This belief arises because it was in the 1960s that a Central Australian school teacher encouraged the old men of the tribe to record their art on European sheets of board, using acrylic paints. This use of acrylic paints on flat board dates from that time. However, the art style itself, with geometric designs, is seen in the petroglyphs (rock engravings) dating back thousands of years. Ancient petroglyphs showing concentric circles (non-naturalistic art style), inland South Australia The use of dots was once Australia-wide, particularly seen on body decoration when people are painted for ceremonies, and paintings in the remote Kimberley region where dots are clearly seen on the body decoration of some of the earliest human figures, likely to be older than 20,000 years. See accompanying photo. ) Dot decoration on the body of an ancient human figure, Kimberley Aboriginal Art: Traditional to Contemporary The resurgence of Australian Indigenous art has become one of the ‘most brilliant and exciting new eras of modern art. ‘ It has grown with such amazing diversity and enthusiasm that art critic, Robert Hughes, has described it as ‘the last great art movement. ‘ For indigenous Australians art has been a part of their culture and tradition for thousands of years and is recognised as one of the oldest living art traditions. Though, over the past 30 years it has progressed from being confined primarily to the tourist industry, to become a richly, evolving international art movement. Since the Renaissance of Aboriginal art during the early 1970’s, Aboriginal artists have been encouraged to find new, innovative ways of incorporating cultural traditions into their imagery. This encouragement first began through an art teacher, Geoffrey Bardon, who became the catalyst for contemporary Aboriginal art. Fascinated by the traditional sand designs created by Indigenous children in Papunya, Bardon encouraged the Aboriginal community to re-create their Dreamtime stories through paintings. He introduced them to acrylic paint and from there Aboriginal art gained a more permanent form and the style, popularly known as ‘dot art’, emerged as the most recognisable form of Aboriginal art. It was a new form of art which also allowed Aborigines to, for the first time, express to the rest of Australia and the world, the ancient traditions of their culture. Many Aboriginal artists have chosen to continue practicing traditional art as a means of conserving the conventional method of creating, inherited from their tribal ancestors. Their content, which is explicitly aboriginal, is usually derived from their history and culture, as a continuation of the spiritual link they possess with their country. Research When The emergence of ‘dot’ paintings by Indigenous men from the western deserts of Central Australia in the early 1970s has been called the greatest art movement of the twentieth century. Prior to this, most cultural material by Indigenous Australians was collected by anthropologists. Consequently, collections were found in university departments or natural history museums worldwide, not art galleries. Where That all changed at a place called Papunya. Papunya was a ‘sit-down’ place established in the early 1960s, 240 kilometres northwest of Alice Springs in the Northern Territory (NT). The settlement brought together people from several western desert language groups: the Pintupi, Warlpiri, Arrernte (Aranda), Luritja, and the Anmatyerr, who were unaccustomed to living in close proximity to each other. Dot Painting or Aboriginal Dot Art originated in the desert using natural substances on the ground in the sand. Those pictures in the sand are not unlike the paintings we see today produced using acrylic paints. The acrylic paintings are usually done using acrylic paint and it is applied to canvas or art board with various diameter sticks dipped into paint and then applied one dot at a time. The Australian Aborigine of the western desert constructed their stories using ochre, sand, blood, coal from their fires and plant material placed together on the ground clump by clump for various ceremonial occasions. If you look at the desert landscape from the height of any small bluff or hill what you see looking down are clumps of growth scattered about a red landscape. The spinifix grass, desert hardwood bush and occasional rocks or rock outcrops make up the myriad of dots that seem to cover the landscape. Because everything in the desert has meaning to the Australian Aborigine these seemingly unimportant arrays of pattern in the desert have special meaning to the Dot painters of the western desert. If you were to ever fly over the desert low enough to see what was on the ground you would see what he dot painting has replicated for you to see. These dots are a myriad of clumps of natural splendour which might go unnoticed had you not seen a dot painting and looked to see what it was about. The arrangement of the plants, rocks and water are all part of the spirit of creation and it is because of this placement that Aboriginal people have traversed the deserts safely without printed maps for th ousands of years. The placement and arrangement of all of these natural things are in songs and these songs are often sung while the painting is being created. Nearly every painting has a song and the songs often disclose important ceremonial facts about a particular region or area. These important ceremonial places are often in the paintings but because they are sacred to Aboriginal people they are camouflaged in some way, visible to the initiated person but invisible to others who do not know what to look for. Many paintings contain these special hidden meanings and the new owners of these paintings will never know what the whole story of their purchased painting is about. Only over time may some insight be gained from looking at the painting. This is a point of pride among the Australian Aboriginal artists because they see the purchase of their art or for them the sale of their art, as a validation of their race and culture by others. This is because a value has been placed on the art. Since the Australian Aboriginal culture is depicted in all traditional paintings they are passing down their knowledge in the only way they are able, to those who have yet to understand it. The Aboriginal people do not have a written language so these painting of their stories and ceremonies are all they have to save this culture for future generations. The colour and the placement of the dots are important to depicting the visible message and camouflaging the hidden message in Aboriginal dot art. Even the over painting of an area of the work has special significance and may convey different messages. Some people gifted with a since of tactile feeling are able to feel a special vibrancy emanating from their painting. Who Many of the significant early artists at Papunya were senior men who had vivid memories of their first contact with white people. Typically, they came out of the desert as adults during the 1950s drought and their connection to ritual law was strong. The first artists’ collective, Papunya Tula Artists, was set up in 1972 by men from this settlement. Papunya Tula Artists was the inspiration and model for many other Indigenous artists’ collectives. In 2009 there are 42 desert Indigenous art communities represented by Desert. The artwork was seen as a way to keep the culture alive, and carry Indigenous stories to the world. The movement was seen as being about recollection and cultural memories linked to Dreaming’s’ or story types. Why the modern aboriginal â€Å"dot art† movement started? Geoffrey Bardon AM (1940–2003) Geoffrey Bardon began working as an art teacher at Papunya Special School in 1971. Concerned that the school’s curriculum, appearance and ethos seemed out of step with Aboriginal culture, Bardon attempted unsuccessfully to involve his class in painting a series of murals on the school walls. Thereupon Kaapa Tjampitjinpa, Long Jack Phillipus Tjakamarra, Billy Stockman Tjapaltjarri and others created the Honey Ant Mural, which inspired many senior men to ask Bardon for painting materials and eventually begin painting in the Men’s Painting Room. The Men’s Painting Room, Papunya – Johnny Warangkula Tjupurrula can be seen in the middle ground painting a Kalinypa Water Dreaming. His two boomerangs are placed in front of the board as percussion instruments, ready to be used to accompany the verses of the Water Dreaming, sung at intervals during the painting process, June-August 1971 Photo: Michael Jensen Convinced of the groundbreaking importance of what he was witnessing, Bardon made comprehensive photographic, moving film and written records of the artists and the paintings that they produced while he was at Papunya. From his primary research, Bardon wrote three books and made three films that initiated public interest in Western Desert art. In 1988 Bardon was awarded the Order of Australia Medal for his unique contribution to the Western Desert art movement. The Honey Ant Mural, July 1971 Geoffrey Bardon and his Arerrnte assistant, Obed Raggett, had noticed people drawing designs in the sand at Papunya. Following this precedent, they drew circles and spirals on the blackboard in an unsuccessful attempt to encourage their class of adolescent boys to paint a series of murals on a whitewashed, cement-rendered wall of the Papunya Special School. In late July 1971, after painting a series of smaller practice murals, seven painters collaborated in the painting of a monumental mural representing the Honey Ant Dreaming specific to the site of Papunya. Working under the direction of custodians Mick Wallangkarri Tjakamarra and Tom Onion Tjapangati, the artists included Kaapa Tjampitjinpa, Billy Stockman Tjapaltjarri, Long Jack Phillipus Tjakamarra, Johnny Warangkula Tjupurrula and Don Ellis Tjapanangka. The Honey Ant Mural, a bold expression of Aboriginal culture in a government settlement, occasioned great rejoicing at Papunya and inspired immense pride in the community. Geoffrey Bardon in front of the Honey Ant Mural, Papunya, August 1971 Photo: Robert Bardon  © artists and their estates 2011, licensed by Aboriginal Artists Agency Limited and Papunya Tula Artists Pty Ltd Pintupi people from the Western Desert Pintupi is the name of a Western Desert language spoken by Aboriginal people who belong to a large stretch of country in the Gibson Desert of Western Australia and the western edge of the Northern Territory. When the Pintupi arrived in the government settlements east of their traditional lands between the 1930s and the 1950s, they adopted the term ‘Pintupi’ to distinguish themselves from the surrounding Aboriginal inhabitants as the ‘people from the west’. They were among the last Aboriginal people in Australia to abandon their nomadic lifestyle, the last family arriving into the newly established community of Kiwirrkura in 1984. In Papunya, the Pintupi, bound to each other by their dominant loyalties of relatedness and kinship, were ostracised due to their lack of conversance with kartiya (non-Aboriginal) customs and their perceived lack of sophistication. Diversity within â€Å"dot art† – showing two different artists works. Uta Uta Tjangala – Traditional Artist Uta Uta Tjangala, who is an exemplar of the historical cultural tradition, Uta Uta’s painting career and reputation is closely aligned to the artistic renaissance that began at Papunya in 1971. He was a founding member of the men’s painting group, inspired other Pintupi tribesmen, and becoming one of the most senior and influential painters amongst the group. Born in Western Australia in Drovers Hills, he made the epic journey to Haasts Bluff with his family during the severe drought of the mid to late 1950’s in the company of Charlie Tarawa. Two years later, after returning to his homelands, he made the journey once more with Timmy Payungka, Pinta Pinta and their families. Uta Uta Tjangala (early years) Employed as a gardener at the Papunya school Uta Uta, then in his 40’s, became one of the original group drawing and painting on composition board with encouragement from art teacher Geoff Bardon. When supplying paints to Uta Uta and his gathering group of enthusiastic friends, Bardon suggested the men use their existing cultural symbols to depict their Dreamings and links to the land. The Pintupi men, having been pushed from their traditional homelands by government policy and European development, painted under a bough shelter behind the camp ‘pouring into their work their acute longing for the places depicted †¦ and chanting the song cycles that told the stories of the designs as they worked’ . These early works aroused strong protest within Aboriginal communities when first exhibited in Alice Springs in 1974 because of the disclosure of secret and sacred knowledge. A period of experimentation followed, resulting in the development of a symbolic language of classic ideograms and the characteristic dot covered areas that veil sacred elements from the uninitiated. The large, tribally mixed population of Papunya intensified the interaction, but under the influence of artists like Uta Uta, the painting group was able to break through the political and cultural constraints toward a safer stylistic conformity, and prepare the way for personal and distinctive styles to emerge. Uta Uta in particular, with his exciting and charismatic personality as well as his bold and dynamic style, played a vital role in these developments. Bardon recalled many years later, ‘everything that came from him was genuine’ . Uta Uta’s 1971 and 1972 paintings generally featured major story elements with only the barest dotted in-fill within the iconography and small sections of the background. The aesthetic balance and harmony of these works is derived through colour and weight rather than by a geometric division of the painted surface. The rather crude dotting and line work of these early paintings on board embues them with an energy and power that is less apparent in his later more technically proficient works. His paintings are far stronger and more powerful when the clean unadorned background remains, unlike paintings by his contemporary Kaapa, whose early works became more aesthetically appealing as he began to in-fill the background. In developing a style that censored the more secret and sacred content in his painting, Uta Uta added more dot-work as the years went by. He painted more Tingari sites completely surrounded by neat dots that became less and less detailed. Despite his advancing age during the late 1970’s he continued to paint as he spent increasing time at outstations west of Papunya and, at the beginning of the 1980’s, he completed what was to become one of the most important and revered works of the entire Western Desert art movement. Yumari 1981, possibly his largest and most significant painting, reveals the mythical Tingari ancestors traveling across vast stretches of country as they create sites and institute rituals. Yumari is a rocky outcrop in his home country and the key ceremonial site of the area. Story elements and natural features blend seamlessly into a beautifully balanced geometry of concentric circles and connecting lines that enclose a central, abstracted figure. This body continues rather than interrupts the intense, minutely dotted background configurations, yet still holds the central focus. The work is characterised by the sinuous movement of converging regular and irregular shapes, accentuated by outlining white dots. The predominant use of an earthy red alongside vivid yellow ochre, further emphasizes the assertive quality in this cohesive and powerful statement of Aboriginal tradition. The work was exhibited at the XVIII Bienal de Sao Paulo in 1983 and is now in the collection of the National Museum of Australia. While painting Yumari, important discussions were taking place at Papunya concerning the move back to the Pintupi homelands at Kintore. Land rights legislation during the 1970’s returned ownership of the land to its traditional owners and Uta Uta was a strong advocate for resettlement.

Health Care Communication Methods Essay

Communication Coordinators manage their company’s communication strategies. This includes internal (coworkers) and external (public) communication methods. They are in charge of releasing information and responding to any inquiries regarding the information. Communication Coordinators also manage event planning, communication budgets, and social media outlets. For this paper, I will assume the role of Communications Coordinator for a national drug manufacturer named â€Å"Pharmaco†. One of our medications at Pharmaco has recently been reported to cause significant negative effects among those prescribed. The medicine known as â€Å"Olaz† is prescribed to a large number of people. To make matters worse, there have been reports that a well-known public figure is counted amongst the effected. Negative feedback from this figure could lower the public opinion of Pharmaco and damage the company’s credibility. As Communications Coordinator, I am tasked with the r esponsibility of addressing news reports and the general public regarding the situation. Communication comes in a variety of forms including traditional, electronic, and social media. These forms all have their advantages and disadvantages. Each form must also adhere to rules and regulations such as the Health Information Portability and Accountability Act (HIPAA). Traditional media encompasses a wide range of communication mediums. This includes newspapers, magazines, outdoor billboards, direct mail, radio, and television. Most of the population will at least encounter one of these mediums during their day. Traditional media is advantageous because all of the mediums are one way forms of communication. This would give Pharmaco the ability to send a message to the public, without having to answer any questions immediately. While public interaction is inevitable, traditional media would allow time in-between delivery and feedback. This would give Pharmaco time to collect and prepare for public interaction. With traditional media it would also be fairly easy to adhere to H IPAA regulations because all the information delivered is scripted. Pharmaco  would have plenty of time to review the information and check for errors. This reduces the possibility of giving private information to the public. The disadvantage of traditional media is closely related to its advantages. Time in-between delivery and feedback can be costly. During this time the public could use other forms of media to discuss Pharmaco. Without the ability to defend itself, negative public opinion could increase. This in turn brings us to our next media type. Electronic media is a more advanced form of communication compared to traditional. It is also more interactive than traditional media. The most common form of electronic or â€Å"digital† media, is the internet. The internet is often utilized similarly to traditional media. Electronic media is advantageous because of the ever growing popularity and usage of the internet. People are now accessing the internet in the home through a fast-growing range of games consoles and Wi-Fi enabled tablets, smartphones and laptops, giving rise to a trend of â€Å"multi-screening† (Internet Usage on Rise, 2014). Broadcasting information with electronic media would extend Pharmaco’s audience. More people could be reached. Plus, it would be easy to keep information updated. Of course, it should be remembered that this type of media allows the public to be more interactive. Pharmaco must be aware of those who use computers to collect private material; hackers. We can create our own website that will allow us to interact with the public, however there is a potential for hackers who would aim at stealing our private information. They could even manipulate our site into giving out incorrect information. Furthermore, providers are subject to far more rigorous guidelines when patient history information is in electronic form (HIPAA Compliance, 2003). If we choose to use electronic media, it will be imperative to protect private information. This way we can abide by HIPAA regulations. If Pharmaco’s website is compromised, then there is the possibility that patient information could be a s well. Pharmaco should also consider social media. Social media is interaction between the public that takes place in virtual communities or networks. Two of the largest used social media websites on the internet are Facebook and Twitter. Both of the mediums allow users to stay in constant connection with one another. With social media Pharmaco would not have to worry about digital storage of its information. Everything we would want to express would be stored on someone else’s network. Social media would also allow us to stay  in constant contact with those that â€Å"follow† or â€Å"subscribe† to us. This is advantageous because it would give us the ability to instantly address public concerns. Coincidentally, the disadvantage of social media is the need for constant reviewing and updating. Furthermore, as with all forms of media, HIPAA regulations must be kept in mind. If we choose to use social media, HIPAA compliance must be addressed so that our company does not commit a violation. Patients should understand that personal health information should never be posted. Considering all the information that h as been reviewed, I suggest that Pharmaco utilize traditional and social media. First and foremost, the public needs to be addressed. A statement should be given to the press. The statement should let the public know that we are aware of the reports. It should also contain a sincere apology to all those who affected by our medication. The message should also inform the public that we are doing all we can to correct the situation. We should also have a forum where the public can go to ask questions. This is where I suggest social media. I believe Twitter would be the best way to go about this. Twitter would allow us to be brief and stay in constant connection with the public. It’s important for the public to feel as if we are always available. I also think it is best not to have a means of personal electronic media (website). All the information that could be related on our website can be just as easily relayed on social media. Furthermore, I find it beneficial to not broadcast a public address (I.P. address). This would only act as a gateway for a system that would ultimately be connected to our patient health records. With social media key staff should be selected to serve as the program’s page administrators; these people will be the gatekeepers for access to the program’s page (Walters-Salas, E., 2012). I also suggest that updates only be done twice or three times a day. This will allow us to control the conversation, rather than being continuously dominated by the public. Plus, it will allow page administrators the time to perform their normal tasks. In regards to the well-known public figure, we should not mention them in any of our communications. Patient information is private for everyone. We also don’t want to appear bias or more concerned with a single person’s condition. Our messages should constantly address those affected as a collective whole. I believe that this strategy is the best way to address this issue. I have identified the advantages and disadvantages of traditional, electronic, and social media. Private information and HIPAA regulations have also been addressed. My reasons for selecting my strategy has also been stated. This is a delicate scenario and it’s important that Pharmaco address it appropriately. References Bendix, J., M.A. (2013). New HIPAA rules. Medical Economics, 90(9), 14-16,18-20. Retrieved from http://search.proquest.com/docview/1370703200?accountid=458 Brown, J. (2013). How to master electronic communication with patients. Medical Economics, 90(7), 60-2, 64-7. Retrieved from http://search.proquest.com/docview/1367086304?accountid=458 Du Pre, A. (2004). Communicating About Health (2nd ed.). Boston, MA: McGraw Hill HIPAA compliance. (2003). Corrections Forum, 12(1), 15-16. Retrieved from http://search.proquest.com/docview/214412170?accountid=458 Internet usage on rise. (2014, Jun 25). The Advocate Retrieved from http://search.proquest.com/docview/1539432736?accountid=458 Walters-Salas, E. (2012). Social media and HIPAA compliance. Bariatric Nursing and Surgical Patient Care, 7(2), 85-86. doi:http://dx.doi.org/10.1089/bar.2012.9984 Weinstock, B. (2003). HIPAA and computer security. PT, 11(7), 30-33. Retrieved from http://search.proquest.com/docview/216821722?accountid=458 Wendling, C. (2013). The use of social media in risk and crisis communication. (). Paris: Organization for Economic Cooperation and Development (OECD). Retrieved from http://search.proquest.com/docview/1468437071?accountid=458

Perceptions Assignment Example | Topics and Well Written Essays - 250 words

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Project Management for Construction Assignment Example | Topics and Well Written Essays - 2000 words

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Analysis of the 23rd march jerusalem bombing in media coverage Assignment

Analysis of the 23rd march jerusalem bombing in media coverage comparison between western and islamic media - Assignment Example Also, news reports from WorldNetDaily (US), another western media house with wide readership will be examined. Dawn (Pakistan), Arabnews (Saudi Arabia), and Palestine Post (run by a group of Palestinians) will represent media from the Islamic world during this discussion. One can expect Palestine Post to be least neutral while covering the incident because of its direct interest in the outcome of the conflict. As a result, in terms of neutral reporting, Palestine Post can be left out of scope or kept at the bottom of the pyramid. Despite being committed to peace and impartiality, there can still be differences in the approach of news by media houses because of a number of factors. Historical ties (in terms of same culture, religion, etc.) or interests (economical, political, etc.) with one party can develop biases, which often require an art of reading in between the lines while analyzing their contents. It is, then, only natural that media in western countries and Islamic world diff er significantly while reporting international events such as September 11, 2001 attacks on US, or as one can note under this discussion, 23rd March Jerusalem bombing. Such preferences are often the results of looking at things from a local perspective. For instance, while expressing anguish over the casualties in September 11, 2001 terrorist attacks in US, international media also blamed US for not taking into considerations the interests of the Muslim world (‘September 11, 2001’, 2011). Such anguish may be more evident among news reports from Muslim-dominated countries like Pakistan, which is still a democratic country with liberal press. Under this discussion, it will be seen how there were subtle differences in the ways of reporting by western and Islamic media while covering 23 March 2011 Jerusalem bombing. One person (a 59-year-old British woman) was killed and 30 others were injured in the bus attack at a busy bus spot during day time that day following days of d eteriorating law and order situation in the city. Early headlines of a breaking news story say a lot about psyche of news editors. Initial headline by BBC â€Å"Deadly bombing targets Jerusalem bus stop† denotes serious indifference to the victims who were affected by this act of violence. Was it just inanimate bus stop that was the victim of deadly bombing and not Israelis or any other innocent residents in Jerusalem? (‘Deadly bombing targets Jerusalem bus stop’, 2011) BBC, as one could read from its â€Å"mission and values† statement claims to pursue impartial approach (BBC, 2011). However, a close look at many BBC reports reveals that many are either in favor of Palestine or in favor of Israel. It is quite natural to form biases as news reports, at the end of the day, are written by hundreds of correspondents who often come in close relationships with the local people. While reporting Israel-Palestine conflict, reporters often spend days with the local Muslim people which may bring some bias that earlier in this study

Biology 9 Introduction to Environmental Biology Assignment

Biology 9 Introduction to Environmental Biology - Assignment Example Majority of farmers shunned the planting of clover and alfalfa crops which are the nutritional sources for bees. In addition to this, the use of herbicides to kill the weeds has resulted in the elimination of some weeds which bear flowers fed on by the bees. The concentration of neonics on the soil is dangerous as it is absorbed in the plant leaves and nectars. If the bees consume such nectars, they may get twitched and die eventually. The adoption of monoculture form of farming results in the elimination of plants such as almond that are important for the nutritional purposes of the bees. In addition, the emergence of agricultural food deserts have deprived bees of the living farms which were once inhabited by the bees. In order to save the bees from this situation of decreasing numbers, measures must be taken. We need to plant flowers in our lawns, gardens, pots because these flowering plants are the nutritional sites for bees. We should also diversify the farming activities by growing flowering hedge borders to prevent the growing number of agricultural food

Intellectual Property and Copyright Case Study Example | Topics and Well Written Essays - 3500 words

Intellectual Property and Copyright - Case Study Example Joe who has no idea what he wants to do except more drugs and more girls and is easily persuaded to join his brother's new band Larger. Joe is too lazy to do anything more than what his brother tells him. Sam decided the bassist and drummer will be his two old mates - who may not be the best musicians in the world but they have little else going on and are if nothing else are loyal. So Sam gets Jeff Williams his old school friend on bass and Gary Cobbler on drums. As far as Sam is concerned they will do for now. They start rehearsing at a basement studio in King's Cross called The Basement where Sam often works as a studio hand and roadie to bands on tour. The Basement let Sam use the studio to make a 5 track demo on the basis that if any money comes in they will get paid, although Steve the Basement's owner also mentions overrides if they get famous -Sam tells him to get lost but they have a drink on it any way. Sam gets Larger on the list to play the unsigned bands night at the music industry conference ' In The City' in Manchester in September 1996. They play a shambolic set but Joe makes an impression on several of the A n R men and also several management companies and booking agents show real interest. Sam does all the meetings and never invites the other band members to come along unless the A n R people want to meet them. Sam also meets several management people. Finally Sam picks a manager and tells the others - the management company is called Strong Management and is fronted by e ighties managing legend John Coldheart. Joe thinks he is a 'tosser' but offers no further comment. Coldheart gets the band a deal with a major label and gets the band to use his lawyer Alex Shark who is a partner at the firm Sharks and Co. Alex Shark tells the band the deal is great and says he will explain it all to them at the signing party at the record company Hit Records Inc. The band members get completely plastered at the party and Alex finds it hard to keep them silent long enough to read the deal - they all sign the paper work they are given. Larger's first album 'The Abusers Manifesto' goes straight in at number one and sells 5 million copies worldwide. Sam sacks Jeff Williams and Gary Cobbler. Jeff complains and Sam sends him a cheque for 10,000 with a letter saying it is a 'pay off' - Sam cc the letter to Alex Shark and John Coldheart. Sam has all the writing credits and receives all the publishing money and does a million pound publishing deal with a major publisher. Joe marries a super model and his face is everywhere. Coldheart management become Larger management in partnership with Sam. It turns out that there is a clause in the original record company contract saying that Sam and Joe own the name Larger. The contract also names Sam and Joe as key members, with several key members' rights. 1) What action can Jeff Williams and Gary Cobbler bring against Sam 2) What action can they bring against Alex Shark and his company 3) What action can they bring against John Coldheart 4) Can you suggest other ways in which this band could have moved forward and how some of these problems could have been avoided Answer In order to come up with the answer to the issues involved in the question, let us first take a study on the customary practices in music business at the United Kingdom, and the relevant law to copyright. The Music Contract Forming a band

Section 5 paraphrase Essay Example | Topics and Well Written Essays - 750 words

Section 5 paraphrase - Essay Example According to the t-test, there was no gender impact on the attendance when the transport was provided (.123). The relevance of the test given comfortable seats was slightly relevant when comparing the mean of men and women on a 5-point scale, which was 3.03 and 3.47 respectively. As illustrated in the presented data, most of the female participants neither agreed nor disagreed, but there were a few answers in the slightly agree category. Notably, the mens answers for the same were; neither agreed nor disagree for the whole test. It is essential to note that the description for the question of the likelihood of attending the game based on the schedule was similar for men and women. In response, the women’s mean answer had a score of 3.65 which translate to a neither agree nor disagree with a few elements of slightly agree. On the contrary, men had a score of 2.91 which interpret into a slightly disagree with a few elements of neither agree nor disagree. The chart illustrates SPSS the values of the possibility of respondent attending a SCSU softball game as influenced by three factors: availability of transportation to and from the games, knowing the game schedule, and the availability of comfortable seats. Evaluation of the potential differences in the likelihood of attending a softball match at the Husky Dome based on four variables events during the game breaks, awareness of the schedule, promotional giveaways, and availability of concessions, in relation to student status. As shown in Chart 5.1, the Levenes test for the possibility to attend a game at the Husky Dome based on student status was irrelevant for the four variables. Specifically, the variables for this experiment were awareness of the game, promotional giveaways, concession stands, and events during breaks in the game. Using the t-test, we identified the significance of student status and the prospect to attend the game for each of the four variables. In relation to the

Abuse & Fraud Essay Example for Free

Abuse Fraud Essay In the present health care system, hospital practitioner joint ventures make all the interested parties subject to a complex network of regulations and law and to the scrutiny by many federal agencies including:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The United States Department of Health and Human services (HHS)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Office of the Inspector General (OIG)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Federal Bureau of Investigation and the General Accounting Office (GAO)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Federal Trade Commission (FTC)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The department of Justice (DOJ)  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Internal Revenue Service (IRS) In addition to this, many hospital financial managers must thoroughly understand the complex laws and regulations that normally affect their relationship with the physicians or doctors. The Medicaid and Medicare abuse and fraud statute provides that a person who willfully and knowingly pays, offers, receives or solicits any remuneration in exchange of referring a person to the for the furnishing of any service or item, or recommending any facility paid for in whole by Medicare shall be guilty of a felony (Goldsmith, 2010). In most cases, this provision is referred to as the ‘anti kickback statute’. Compensation is defined in this statute as including bribes, rebates, kickbacks whether made indirectly or directly, covertly or overtly, in kind or in cash (McWay, 2003). The penalties for violating the anti-kickback statute are quite severe and include criminal penalties, imprisonment for up to five years and fines of up to twenty five thousand dollars (Morrison, 2009). Additionally, the office of the Inspector General, which is the investigative agent for the HHS, has the authority to enforce money penalties on any violators and to prohibit them from participating in any medical programs (Bauman, 2002). Given the extent of the abuse and fraud statute, there are many details of the law that have been stipulated in the courts that have broadly interpreted the statute (Bauman, 2002). According to the Center for Medicare Medicaid services (2005), the leading cases indicate that if one several objectives of payments is to stimulate referrals, it is a violation of the abuse and fraud statute. Furthermore, when referrals must be the main reason of a transaction in orders to amount to a breach, referrals still need to be the sole purpose. In the year 1991, HHS released the safe harbor regulations that described eleven exemptions from the abuse and fraud statute (Altshuler, Creekpaum Fang, 2008). Furthermore, the arrangements that satisfy the safe harbor provisions are normally protected from the scrutiny. The vast majority of arrangements between different providers, suppliers and practitioners will normally fall outside of the safe harbors because it is somewhat difficult to structure the arrangements that comply with all the conditions of the drawn provisions (Bauman, 2002). For the medial practitioners who are unfamiliar with abuse and fraud law, the practical effect of the rules may hamper the development of some innovative arrangements and practices that can be beneficial to medical programs such as Medicaid and Medicare enrollees. In addition to this, the infinite majority of health providers, suppliers and physicians who serve people with Medicare are committed to providing high quality care to their patients as well as billing the medical program only for the payments that the physicians have earned (Bauman, 2002) Many health practitioners in the health industry are of the view that any kinds of arrangements that fall outside the safe harbor provisions are illegitimate (Altshuler, Creekpaum Fang, 2008). On the other hand, the failure to comply with these safe harbor provisions may signify that: The arrangement is not intended at all to stimulate the referral of business reimbursable under medical programs such as Medicaid or Medicare. The arrangement infringes the statute and does not meet the criteria for safe harbor protection. The arrangement may breach the statute in a less serious way. Discussion based on the applicable statutes, the Feldstein case and other cases The most known safe harbors mainly deal with investments by practitioners and providers. There are two safe harbors for investment interests: one for investments in large businesses and one for small businesses. In the large business safe harbor, the entity possesses over fifty million dollars in undepreciated net tangible assets, which are related to certain medical programs such as Medicaid. In the Feldstein’s case, there is an issue of whether physician or doctor recruitment can be immune from any legal attack because of a possible violation of abuse of laws and federal fraud. Unlike other abuse opinions and federal fraud cases, the facts of this case did not involve any kind of corruption. In addition to this, the facts of the Feldstein case are significant because they are a common occurrence in the medical field. Additionally, in this case, when the defendants acquired the control of the hospital, they had attempted to terminate the doctor’s contract because they were of the view that the doctor’s physician recruitment agreements had violated the federal fraud stipulations as well as abuse law. The doctor had refused to come to a settlement with the defendants and he then sued them for a breach of contract. In the court’s ruling, the court decided to decline all the recruitment arrangements illegal and stated that some arrangements may be permissible at some point. The issue of safe harbors arises in this point.

Human Chip Implants Essay Example for Free

Human Chip Implants Essay It is now possible to track humans wherever they are, thanks to the new technology of human chip implants. While this statement may sound interesting for the developers of the technology, the issue has attracted enormous debate about the ethical implications that surround the application of the technology. Human chip implants are sophisticated silicon microchip devices that are inserted to an individual’s hand or face for identification purposes (Alam, 2010). Prior to human applications, the microchip devices were used to identify and track lost and stolen pets. The first human to accept the device be implanted into his body was Professor Kevin Warwick on August 24th, 1998 (Witt, 1999). Warwick, a director of cybernetics at the University of Reading, U. K became the first person to host the controversial microchip after a procedure which took 20 minutes. Dr (Witt, 1999). George Boulos led a team of doctors who inserted a glass capsule the size of a pearl into Warwick’s left arm just above his elbow. The glass capsule comprised of several microprocessors work to recognize the human and give commands and communicate with other electronic devices (Witt, 1999). The device that was implanted into Warwick’s arm was about (23 X 3) mm and it stayed in his body for only nine days in order to avoid medical complications (Witt, 1999). In addition, the device had been found to have lost some power to function and the removal of it was to ensue. Half of the device was an electric coil while the rest of it was purely an arrangement of silicon microchips that processed and stored the information (Witt, 1999). The device could use only 8 bits of the total 64 bits of information to interact and communicated efficiently with the intelligent building at the University of Reading. The device functions to pass radio signals between the door frames that have rigged up doorways (Witt, 1999). When a human with the device implanted into his body enters or gets through the doorways, the radio signal energizes the coil which then produces an electric current that chips use to communicate signals which the computer recognizes a person as ‘authorized. ’ After this intelligent authentication, the door opens and the person can enter the building. For the nine days after implantation, Warwick was able to make security doors that required only smartcards to swing open through an electronic node system that tracked Warwick’s movement through the entire building (Witt, 1999). The technology of human implants claims several applications such as the identifications of lost children as well as the confused individuals suffering from Alzheimer disease (Mcgee Maquire, 1999). It is also proposed that the technology can have potential uses in the verifications of job applicants to determine whether they are criminals or illegal immigrants (Alam, 2010). The devices can carry criminal and medical history after encoding the device only with one number (Alam, 2010). This shows how the device can be used for tracking among many different uses. The device can be used to gain access to facilities in a secure manner reducing the cases of theft and unauthorized access to buildings, libraries, laboratories or other places where security is of high relevance (Alam, 2010). There are human rights that are infringed when the human microchips are implanted. For example, the human chip implant would impinge the constitutional rights in relation to the Fourth and Fifth Amendments (Alam, 2010). The device is also argued to be violating the Fourteen Amendments which provides for the rights of properties. All persons are protected from unreasonable seizures and searches according to the Fourth Amendment and one of these searches is the electronic surveillance which reveals the privacy of persons without their consent (Macgee Maquire, 1999). Two implications about human rights abuse are made in the use of the human microchip implant; the attachment of the surveillance device on humans and the continued monitoring of the person once the device is in the body. The ability of the microchip implanted into the body to read-write and track predisposes individual personal information to be revealed (Alam, 2010). Even if the read-only devices are used, they can be easily be scanned by the police and unauthorized searches violates the Fourth Amendments. At the same time, the use of microchip implants would violate the Fifth Amendment since the application of the microchip could be one form of self-incrimination where the device presents some tracking capabilities which breach the Fifth Amendment which provides that no citizen shall be forced to witness against himself (Macgee Maquire, 1999). Although the Amendments refer specifically to verbal self-incrimination, it has been argued that the Amendment applies to modern technologies which forcibly take the evidence from someone. Another violation of the implantation of microchips involves the internal property interest (Alam, 2010). The chip installation involves the breaking into the skin and implanting the device just the similar ways a pacemaker or an artificial eye. In the case of eye and pacemaker implants, the procedure is acceptable for medical reasons. Contrary, in the case of human chip implants where the aim of the gadget is for the accounting system as well as to act as a repository for government information. In general, the human chip implants pose a number of ethical and legal issues despite their potential applications in ensuring security and tracking lost and kidnapped individuals. It is important to enact appropriate legislations that will prevent any grievous intrusion into individual privacy as the technology gets a big vote among Americans.

History of Maclaurin Series

History of Maclaurin Series MACLAURIN series is the expansion of Taylor series about 0. So we can say that it is a special case of Taylor Series. Where f (0) is the first derivative evaluated at x = 0, f (0) is the second derivative evaluated at x = 0, and so on. Maclaurin series is named after the Scottish mathematician Maclaurin. In mathematics, the Taylor series is a representation of a function as an infinite sum of terms calculated from the values of its derivatives at a single point. The Taylor series was formally introduced by the English mathematician Brook Taylor in 1715. If the series is centered at zero, the series is also called a Maclaurin series, named after the Scottish mathematician Colin Maclaurin who made extensive use of this special case of Taylors series in the 18th century. It is common practice to use a finite number of terms of the series to approximate a function. The Taylor series may be regarded as the limit of the Taylor polynomials. HISTORY Colin Maclaurin Born: Feb 1698 in Kilmodan (12 km N of Tighnabruaich), Cowal, Argyllshire, Scotland Died: 14 June 1746 in Edinburgh, Scotland Colin Maclaurin was born in Kilmodan where his father, John Maclaurin, was the minister of the parish. The village (population 387 in 1904) is on the river Ruel and the church is at Glendaruel. EXPANSION Suppose that f is a real function, all of whose derived functions f (r)(r=1, 2,†¦) exist in some interval containing 0. It is then possible to write down the power series This is the Maclaurin series (or expansion) for f. For many important functions, it can be proved that the Maclaurin series is convergent, either for all x or for a certain range of values of x, and that for these values the sum of the series is f(x). For these values it is said that the Maclaurin series is a valid expansion of f(x). The function f, defined by f(0)=0 and for all x ≠  0, is notorious in this context. It can be shown that all of its derived functions exist and that f (r)(0)=0 for all r. Consequently, its Maclaurin series is convergent and has sum 0, for all x. This shows, perhaps contrary to expectation, that, even when the Maclaurin series for a function f is convergent, its sum is not necessarily f(x). The Maclaurin series of a function f(x) up to order n may be found using series [f(x,0,n)].The nth term of a Maclaurin series of a function f can be computed in mathematics using series coefficient [f(x,0,n)] and is given by the inverse Z transform. Maclaurin series are the type of series expansion in which all the terms are non negative integer powers of the variable. Other more general types of series include the Laurent series. Calculation of Taylor series Several methods exist for the calculation of Taylor series of a large number of functions. One can attempt to use the Taylor series as-is and generalize the form of the coefficients, or one can use manipulations such as substitution, multiplication or division, addition or subtraction of standard Taylor series to construct the Taylor series of a function, by virtue of Taylor series being power series. In some cases, one can also derive the Taylor series by repeatedly applying integration by parts. Particularly convenient is the use of computer algebra systems to calculate Taylor series. Maclaurin series for common functions: for -1

Normans Interpersonal Communication in the Movie, On Golden Pond Essay

Norman's Interpersonal Communication in the Movie, On Golden Pond EXAMPLE The movie On Golden Pond is a fantastic vehicle with which to consider six facets of interpersonal communication. The main character of the movie, Norman, provides for a multifaceted study in relationships, both with his "self" and with others. I have chosen to focus this paper on several aspects of Norman's interpersonal communication. On Golden Pond is a fascinating study in the discovery of Norman's need to communicate with those he cares about in new ways. Our textbook defines communication being interpersonal "when the people involved are contacting each other as persons" (4). On Golden Pond is rich with excellent examples of interpersonal communication. For example, Norman's relationship with his wife, Ethel, is most certainly interpersonal. As I watched the movie I was struck by how comfortable Ethel and Norman were with one another. Our text explains that "the term interpersonal labels a kind of communication that happens when the people involved talk and listen in ways that maximize the presence of the personal" (16). Ethel and Norman treat one another as unique individuals - each bringing different experiences to the relationship - because each has a differing view of life. Norman is afraid of his own mortality, and therefore he views life as threatening. On the other hand, Ethel dances, sings, and smiles her way through each day. Examples of impersonal communication can also be taken from the movie. Norman treats two teenagers pumping gas into his boat very impersonally, or nonpersonally. The boys could just as easily have been lampposts. Norman does not consider the boys ... ...op" to feel like a worthwhile human being. Our textbook lists Curran's fifteen characteristics of a healthy family (405). While I cannot see that Norman and Ethel's family live out any of these traits, I believe that, one fine day, they might figure out at least a couple of them. They do have "a sense of play and humor," (405) and they may eventually be a family who "affirms and supports one another" (405). In conclusion, Norman and his family are a true-to-life study in communication. On Golden Pond brilliantly portrays an enormous problem common to the family: poor interpersonal communication. It also shows that interpersonal interaction can be addressed at any stage in life - that it is never too late. Works Cited Stewart, John, and Carole Logan. Together: Communicating Interpersonally. 4th ed. New York: McGraw-Hill, 1993.

population :: essays research papers

The Immigration Debate   Ã‚  Ã‚  Ã‚  Ã‚  Migration is a natural condition of humankind. People have traditionally moved voluntarily hope of freedom and economical, cultural and educational opportunities. As of recent there has been a conflict of interest in terms of immigration. Mr. John Isbister shows both sides in his book, The Immigration Debate. Although Mr. Isbister shows both sides on immigration, he is clearly proimmigration. He says, â€Å"immigrantscontribute positively to the quality of American life and that immigration is consistent with the moral values that Americans hold closest†isbister 4). He says immigratswill continue to add to America’s melting pot theory.   Ã‚  Ã‚  Ã‚  Ã‚  He starts his book talking abouhistory ofnited States policy. The Alien and Sedition Acts of 1798 wereenacted as part to deny asylum toEuropean supporters of Democracy. The Immigration Act of 1924 was the first permanet limitation on immigration, established the â€Å" national origins quota system†(). This act set a quota of immigrants to the United States at two percent of the number of persons of a given nationality residing in the United States. Since quotas were based on the proportions of the U.S. population, the system greatly favored northern Europeans and discriminate against Asians. The quota system was finally abolished in The Migration Refugee Assistance Act of 1962. The act opened opportunities for families to reunify. Many refugees came from Cuba and Latin America. This actr surprisingly increased the number of non white immigrants. Now crowds of Hispanic and Asains can be found throughout the entire nation. Mr. Isbister says that the new infl ux of Hispanics and Asains is cyclical and that the population will control itself. The first cycle happened from 1820 to 1967, nearly 90 percent of all immigrants were from Canada or Europe. From the Migration Refugee Assistane Act of 1962, Mexico and other Central American countries were the maority of immigrants. Only thirteen percent of immigrants were from Europe.   Ã‚  Ã‚  Ã‚  Ã‚  Now there happens to be a huge influx of illegal immigrants. To control the illegal aliens Congress passed the Immigration Reform and Control Act in 1986. This act punished employers who hired undocumented immigrants. It also granted citizenship to illegal aliens who had been residing in the United States for several years. No one really knows how many illegal immigrants there are living in the United States, but estimates say there are about four to five million illegals leaving here, almost all of them are non-white.

Service Marketing Management

TITLE PAGE Subject:   Ã‚  Ã‚  MKT8003 Service Marketing Management Assignment 1 (Individual assignment) Title of Assignment:   Ã‚  Ã‚   Marketing Audit Report – Camp Five Sdn Bhd Total Word Count   Ã‚  :  Ã‚  Ã‚   2000 words Date of Submission:  Ã‚  Ã‚   31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prepared for Camp Five to indicate how the organization is currently performing in their service level. The report is prepared based on secondary data gathered from reliable sources which is available online.In this report the background of Camp Five climbing gym is explained to understand the current internal resources and capabilities in its preparedness for servicing their target customer in Malaysia local market. The finding of issue status as, overall and major issues of the company as below, Overall Camp Five are current in high-end customer focus and in fact the majority of regular climbers are not in the high-end categories. Although the facility and technology is excellent advance compare to others competitors, the price of service has clearly show it is unaffordable to the middle class, therefore that is lack of daily head counts.The major problem is lacking of promotion, Camp Five current uses the strategy of word-of-mouth, as per research 100% of interviewee get the know Camp Five as from friends-to-friends referral only, many other promotions shall be implemented as to improve on the performance will be shown in TOW analysis in this assignment. TITLE PAGE Contents TITLE PAGE1 EXECUTIVE SUMMARY2 1. 0 PURPOSE OF REPORT4 2. 0 THE INTRODUCTION4 3. 0 TARGET CUSTOMER7 4. 0 EXTERNAL ANALYSIS8 5. 0 INTERNAL ANALYSIS12 6. 0Service Quality Analysis13 7. 0 SWOT ANALYSIS16 8. 0 TOW17 9. 0 CONCLUSION19 10. 0 LIST OF REFERANCE19 1 APENDIX –SURVEY FORM21 How Do You Rate Your Climbing? 22 1. 0 PURPOSE OF REPORT (222words) This is a continuous of audit report of Camp Five Sdn Bhd, The purpose of this report is to present the ser vice quality from organization perspective and customer perspective point of view in delivering and receiving the service in service marketing aspect. The elements covers include the internal & external analysis of organization, gap between the customer's perception and expectation. Those factors will influence on to the organization and its services from the gym toward the end consumer directly or indirectly.It is to help the organization to understand more about their customer and positive of new customer. Same time the current marketing promotion plan must be implementing in an effective way on it services quality ; reach the company targeted headcount for the gym. Scope of report, this report will cover the analysis in phase one, the sources of the report is based on some level of internet resources, but mostly is from interview with customers and my friends as the employee which is working in the company as manger positions.The recommendation of this service marketing audit wil l be done in phase two of the following of this report. The monitoring of service will be from time to time based and this marketing service audit report accuracy credibility will remain valid for the next six month period. 2. 0 THE INTRODUCTION – OVERVIEW OF THE SERVICE ORGANIZATION (335words) 2. 1 Brief Background Camp Five is a place provides training and a place for training, working out and meets new friends. It is facilitated with climbing wall, cafe, Pro shop, high technology shower, kid place area and inspectorial training programs.Training program is designed for children, beginners, leisure and advance climber or people can come for Yoga classes too. The climbing gym is operating under Switzerland management. The wall was built by climbing wall BLOCX Sdn Bhd, which is the partnership company with Camp Five, Blocx's current major project are building and developing rock climbing wall around Asia region, they head quarter is located in Oberwil Switzerland, the other o ffice is located New Mexico America, Colombia South America and Shah Alam Malaysia.Camp Five Sdn Bhd started its operation since 2005 in Malaysia, located inside famous landmark shopping center of Kuala Lumpur – The One Utama Shopping Complex. The internal gym's environment is housed in 10m high air-conditioned glass tower, a-state-of-the-art climbing facility inside a shopping center, next to major business suite like TV3 and IBM office, Hotel, colleges and international schools like KDU and KBU, hotel and the high end household area.For first time customer, it is a must to join the climbing class they need to pass on climber safety examination and If you are first time in this gym customer need to pass personal climbing skill testing section is needed before customer are able to check-in and use for the service. 2. 2 The Service Blue Print The steps of servicing process of Camp Five has provided as per below (Regular Customer) Regular Customer Steps of Blueprint – Ca mp Five |Step 1| Customer Arrived to gym | Step 8| Interact with friends ; start to climb| Step 2| Registration | Step 9| Trainer provide training| Step 3| Check in, payment and rental of gears | Step 10| Customer received training| Step 4| Collect entrance fee and drop the member card | Step 11| Take beg from lock, shower and change attire| Step 5| Updates system with payment | Step 12| Return the member card ; collect rented gears| Step 6| Change attire and keep beg at locker| Step 13| Collect member card and process check out| Step 7| Put on climbing gears| Step 14| Customer leaving the gym|The servicing blueprint of Camp Five has provided as per below (Regular ; New customers) It is content with 14 steps of service blueprint for regular and new customers with the service supports, support process, back stage, on stage and customer action show. 2. 3 The Marketing Mix 7’Ps According to Kotabe and Helsen (2011, p332) companies can pursue three global strategies to penetrate foreign market, which is product extension, product adaptation and product invention.THE MARKETING MIX FOR CAMP FIVE SERVICES | Product | Climbing gym, Yoga class, Climbing training, Corporate team building, Sales of climbing gear, Rental of gear| Place | Outlet location- Gym center| Promotion | Membership fees discount, Training course discount, Selected item discount via Internet, Face-to-face, Facebook. | Pricing | High price for per entry; Average price for membership 3 month-1 year. People | Student, Professional climber, Leisure climber, Working Adult, House wife, Children, Trainer| Physical Evidence | Innovative design, Well maintain of climbing equipment, Tidy uniform, Membership cards, Clean and advance washroom. | Processes| From they enter the gym to exiting the gym. Fast payment process, Paid before entered, Simple check in process, High customer involvement, Well of training flows. | 3. 0 TARGET CUSTOMER (116words) The type of target customer is sports oriented they may be experience climber, leisure climber and explorer.This is Malaysian or non-Malaysia, working, living and studying within 15km from Bandar Utama area, male 50% and female 50% with the minimum earning of salary RM4000 to RM20,000 with some western culture background. Camp Five's targeted customer can be separated into the following groups, 1. Student 2. Foreign Resident 1. Working Adult 1. Corporate & School Group| Description| 1| Student| Majority are from 15-25 years old, young male and female. Foreign students who follow their family came and living in Malaysia or coming in alone with the purpose of further educations.As financial supported by their parents with background mostly associated with high-end society, therefore cultural is more open to adventure sports with more buying power for entertainment good. | 2| Foreign Resident| Work migration under the foreign resident, coming in and working here as temporary for certain project for 1-5 years, with very high income on averag e at lease RM 20,000 or more per month. Seeking for high quality lifestyle with high purchasing power, Caucasian or Asia came from high-technology's country. 3| Working Adult | Locate Malaysian customer, working, living or studying around Petaling Jaya or KL area. In average a working person with personal income of minimum RM4000, male or female with high education level, outgoing personality and like sport. | 4| Corporate ; School| Group customer is those will like to come for as a company or schools event targeted for corporate team building function is not a routine activity. | Table 3a In the hierarchy of effect model, customer was visit to this gym are experiential influence on behavior. Affect – Behavior – Cognitive.First come from their feeling want to try this climbing experience, and then they took action to climb lastly learning process. 4. 0 EXTERNAL ANALYSIS 4. 1 PESTAL ANALYSIS OF CAMP FIVE (290words) A PESTEL Analysis of Camp Five Sdn Bhd, this model is d esigned measure on the macro-environment could effect on the organization. Includes with Political, Economic, Social, Technical Environmental and Legal issue, on average social issue carries the most weight in the climbing gym industrial, due to it is an experiential goods and services. Factor| Includes:|Political| Change trading rules, tax, change in government. | Economic| Interest rates, exchange rates, national income, inflation| Social| Ageing population, attitudes to work, income distribution, customer taste, education levels, migration flow and working hours of customer| Technological| Innovation, new product development, rate of technological obsolescence, safety drinking water system, online advertising| Environmental| Reduce use of paper, encourage cotton towel, global warming, environmental issues| Legal| e. g. competition law, health and safety, employment law, business law| Table 4aDETAIL OF PESTEL ANALYSIS IN CHART | Political Factors| Change in trading rules, Camp Fiv e it is owe by a Sweden Company may influence the business trading terms. Tax, the rate will change in rock climbing product and equipment, all climbing equipment is imported good. If government is not stable company may re-locate in the investment in other part of SE Asia. | Economy Factors| Exchange rates will influence of company income, because company HQ is in Europe. National incomes and unemployment rate, determinate customer willingness to spend on leisure product like gym servicing.Inflation rate will influence on the wages of staff and operation expense, exchange rate of equipment, due to the product are all imported, when Euro and Dollar price down. | Social Factors| Customer change in taste in switching of interest in this gym, aging of society, if this city gets older than the target group (aged of 14-45) will the target customer group will get smaller. Education and income level increases, people tent to concern more with health issue and increase in working-out in gym . If working hours increase the number member able to visit at week days will decrease.Migration flows increases; our customer will increase, and due to climbing sport is more popular in foreign country. | Technology Factors| The uses and for sales climbing devices and equipment is important product in our Pro-Shop, and the technology being use to with in the gym, free Wi-Fi connection, fully air-conditions, high technology shower systems, water filler give customer with a confinable gym environment as well as the auto- belaying device, customer can still climb while waiting for their buddies arrived. | Legal Factors| Climbing environment is designed with anti-fire and safety pat material and cushions.It is always monitored by instruction eying around. Safety training and handbook ensure all customers understand the safety rules in the climbing gym and rules of use climbing equipment. Employment rules follow as per Malaysia government guideline in employment handbook. Camp Five appl y Malaysia Law system where the mother company from Sweden applies EU law. | Environmental Factors| Encourage customer and staff reduces on use of plastic water bottom and encouraging drinking in refilled directly from pipe, recycle bin services is provided. Encourage customer to use cotton towel in the gym and cafe instant of paper.Weather change, determines people likeness to climbing indoor or outdoor the day and the location, easy access to gym. | Table 4b 4. 2 Porter Five Forces of Macro Environmental Analysis The use for porter five forces analysis is the measure the threat within the competitor and business. The key rating system have been applied as per following, Key Rating System (1. Very Poor, 2. Poor, 3. Neutral, 4. Good, 5. Very Good) The Rating System Porter 5 Forces of Camp Five| 5 Forces| Camp Five| Cyberjaya Adventure | Mad Monkey| 1. Existing rivalry | 3| 3| 2| 2. New entering | 3| 2| 1| . B. P of Buyer| 5| 3| 3| 4. Threat Substitute| 5| 3| 2| 5. B. P of Suppliers | 3| 4| 2| Total| 19| 15| 10| | | | | | Rating System: very poor-1 ; very good- 5 | Table 4b The detail of Porter Five Forces will be explained as per below chart (4c) Porter's Five Forces of Competitive Position | | | | | | | 2. New entering | | | Medium there is the only gym within 20km from the resident, technology is in way advance than other, due to the built cost is high, but competitor can built in cheaper gym with lower cost. | | 5. Bargaining Power of Supplier | | | | 3.Bargaining Power of Buyer | | | 1. Existing Rivalry | | | Medium, the product has substitutes and minimal switching costs, which result in low competitive pressures in the supply side. | | | at the medium stage, although the quality and service is very good but there is still many customer prefer to go for low price choice lead to high degree of differentiation, therefore can be competitive. | | Buyer low stage the high end customer will preferred to purchase with receiving the best quality of service than s witching to look for other alternative. | | | | | | | 4.Threat Substitute | | | Low level, as the product is similar but the quality of facility and lifestyle is unlikely to be change by it taste. | | Table 4c 4. 3 Industry Analysis Due to this is a experiential goods in terms of economy and political will influence on change in it price, the long run of bargaining power with buyer and supplier are at every low risk, only seeing the possibility of new gym within this area can be compete with Camp Five but the possibility is still low, high chance of customer may lost interest and less visiting, due to friends, time of work and other reason. . 4 Customer Analysis The collection of data from customer analysis is conducted in face-to-face interview and survey format, it is target to understand the customer needs and current marketing trends towards satisfaction measuring in the climbing gym environment by service provided located with Klang Valley area. 4. 5 Competitor Analysis Major c ompetitor rock climbing gym within Malaysia, provided climbing service to rock climber, will be cyberjaya adventure center in Cyber Jaya, MadMonkey indoor bouldering center in Wangsa Maju, Shah Alam outdoor adventure in Shah Alam and The factory climbing gym in Subang Jaya. They provide service like top-rope climbing, bouldering wall, travels walls and lead wall climbing, however only Camp Five and Cyber Jaya Adventure was able to provide all the service in one center. The price as quality show as below, 5. 0 INTERNAL ANALYSIS 5. 1 Resource Competency Analysis The uniqueness of Camp Five has believed in providing the best environment and the best service in Asia, with high quality level of modern lifestyle and beauty of sports.And all employees in any position and time are responsible to customer safety first, staff must take action to help and remain ensuring the individual safeness in climbing environment. 5. 2 Share Holders Analysis The matrix below shown in table below is applie d to show the internal and external stakeholders that have direct or indirect impact on the growth of the business. | Importance of stakeholder | | High | Low | Influence of stakeholder | High | Key group | Silent group | | | Partners | Government – Ministry of Environment | | | Management, | | | Shareholders |   | | | New investor |   | | Low | Vocal Group | Irrelevant group | | | Employees | Individual customers | | | Marketing teams | Contractor | | | Agents, | Cleaner | | | Distributors |   | Table 5a– Stakeholder Analysis | The key groups are partners, management, other shareholders and new investor. The customer groups are the key to the survival of the business. The faster the target market will turn into royal customer, gym can sustain and growth in its business operation and provides in positive growth. 5. Performance Analysis Current the sales of the organization is the low head count especially in low season like long public holiday times, although we have a big number of members but however they are non-actives, the targeted market share of customer group has not been achieved, overall survive on the long term membership customer which sign up for 6month-1 years membership. That could count on average of 40% of total business. The others revenue are selling on climbing equipment, team building outdoor projects for groups and climb pays per entrance. . 0Service Quality Analysis (298words) To measure the service quality of Camp Five I have provided the analysis based on face-to-face survey with interviewee with purchasing experience in Camp Five Climbing Gym, the analysis result show as below. (The full version of service survey form is reference in the appendix) The SERQUAL Model analysis will based on question 3-15 only, show as per below, SERQUAL Model of Service Survey Q| Survey Questions | 1| 2| 3| 4| 5| Q being answers| Total score| No. f Interviewee| Means| 1| First time to this gym|   | 60|   |   |   | 600| n/a| 60 | n/a| 2| How do you know this Gym|   | 60|   |   |   | 600| n/a| 60| n/a| Rate you overall experience (Scoring System data are serve for the GAP analysis)| 3| Were you server – Courteous? (If No-1, Yes- 5)| |   |   |   | 60| 60| 300| 60| 5| 4| Were you server -Informative? (If No-1, Yes -5)| 20|   |   |   | 40| 60| 260| 60| 3. 7| 5| Rate of total expectation |   |   |   | 60|   | 60| 240| 60| 4| 6| Staff helpfulness |   |   | 10| 40| 10| 60| 240| 60| 4| 7| The price of entrance fees| 20| 10| 20| 10|   | 60| 140| 60| 2. | 8| The attribute of the gym |   |   | 10| 40| 10| 60| 240| 60| 4| 9| Varieties of climb|   |   | 10| 40| 10| 60| 240| 60| 4| 10| Convenience of this location|   |   |   | 40| 20| 60| 260| 60| 4. 3| 11| Clean |   |   | 10| 20| 30| 60| 260| 60| 4. 3| 12| Environment safety|   |   |   | 40| 20| 60| 260| 60| 4. 3| 13| Training experience |   | 10|   | 10|   | 20| 60| 60| 3| 14| Quality gear for rent |   | 10| 20| 10|   | 40| 120| 60| 4| 15| Rate over climb experience|   |   |   | 50| 10| 60| 250| 60| 4. 2| Personal particulars | 16| Gender| 20| 40|   | 60| The details of this survey are provided in survey form on appendix at last page of this report. 17| Age|   |   | 20| 30| 10| 60| | 18| Monthly Income group |   |   |   | 50| 10| 60| | 19| Frequency of visiting| 40|   | 10| 10|   | 60| | 20| Plan to join membership | 30| 10|   |   |   | 40| | 21| Already member? | 30| 30|   |   |   | 60| | 21A| Which member plan? | 10|   |   | 10| 10| 30| | Table 6a As per the rating system and survey 100% of customer gets to know about this gym by friends’ referral, as per survey the promotion is not strange enough in its attraction to new walk in customer. QUOTA SAMPLING QUOTA SAMPLING | Race | No. Survey | % | Chinese | Male | 8| 13%| Female | 12| 20%| Malay | Male | 5| 8%| | Female | 5| 8%| Indian | Male | 2| 3%| | Female | 2| 3%| Forigner | Male | 13| 22%| | Female | 13| 22%| Total | 60| 100%| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Table 6b| | | | As per quota sampling analysis shows that the 34%Chinese, 16% Malay, 6% Indian and 44% Foreigner participant in the survey analysis. Overall customer were being serve courteous in scoring at the highest at 5, and the price of entrance fees score at the lowest at 2. only. Interpreted the staff has a good relationship and treated customer as very important, but however the price is disappointing from customer's point of view. GAP ANALYSIS CUSTOMER PERCEPTION ; EXPECTATION ANALYSIS | Provider Gap | Customer Expectation | Customer Perception | GAP | Listening Gap | 4 | 3 | (1)| Service Design and Standards Gap | 4 | 4 | 0 | Service Performance Gap | 4 | 1 | (3)| Communication Gap | 5 | 5 | 0 | Total| 17| 13| -4| | | | | | Dis-confirmation GAP: Low-1, High-5 | Table 6c – Disconfirmat ion GapAs Disconfirmation model, as in the GAP model table shows in total of -4 dis confirmation Gap between customer perception and expectations. Overall they score the highest gap -3 of performance gap, operation staff need to improves on its service performance skills in term of the cleanness of toilet, change in water filler, repairing of rental climbing equipment, quality of training and redesign the current price package. The communication and listening wish is very good scored at 0 gap means the customer is very satisfied with the current communication service of employee. . 0 SWOT ANALYSIS (242words) As per chart, show CAMP FIVE has more advantage in strengths and opportunity as compare to the weakness and treats; it has shown a positive growth in the future. The further explanation will be shown as below. Strengths | Weakness | High in technology | To pricy | Strong employee capital | High operation expensive | Largest climbing gym in Asia | Limit to a small customer group from interests | Convenience of location |   | Good environment |   | Opportunity | Treats    | Expend to new customer via more promotion | Product substitution |Give FOC test climb section and tight-up promote | Change of customer taste | Tight up with government | Low season | International and locate competition |   | Table 7a SWOT ANALYSIS IN DETAILS | Strengths| The strengths of Camp five they provides high technologies in wall climbing technologies following the latest and most up-dated as Europe standard, they’re the largest gym also the best climbing in Malaysia, further Malaysia Climbing Campion is working under Camp Five, all others is also professional certified training by UIAA. They are 10,000 square feet with located inside a shopping hall, gives customer all connivances, right in the middle of city. | Weakness| Price is too high for medium end climber or either some student which have time to come as compare to the others gym is about 25-40% higher than other like PutraJaya adventure and Mad Monkey gym, although they does not have the same location advantage. High operation cost, due to the rental, hiring of employee with design maintain and operating, they also have small customer group with attracted to this sports. Opportunity| Customer group can be increase into varies of group including, student, working, employee and government, open new market, increase in brand royalty and awareness. Increase in open competition number of event for member’s link with international, tight up with UIAA| Treats| Customer may change in interest of climbing, low season people prefer going for holiday, change location to climb. | Table 7b 8. 0 TOW TOWS (50words)A TOW Analysis to the advance of SWOT to specific the elements of service marketing address Intangibility, perishability, co-production, customer contact people, physical evidence using â€Å"Strength and Opportunity†, â€Å"Weaknesses and Opportunity†, â€Å"Strengt h and Threat†, lastly â€Å"Weaknesses and Threat (WT)† exhibiting as per followings. | INTERNAL STRENGTHS | INTERNAL WEAKNESS | | 1. High in technology 2. Strong employee capital 3. Largest climbing gym in Asia 4. Convenience of location 5. Good environment | 1. To pricy 2. High operation expensive 3.Limit to a small customer group from interests | EXTERNAL OPPRTUNITIES | SO: STRATEGIES | WO: STRATEGIES | 1. Give FOC test climb section and tight-up promote 2. Tight up with government 3. International and locate competition | 1. Increase on marketing tight up with government project. 2. Tight up with more international competition host in Camp 5 3. Create more events and create awareness through press and news. 4. Get free climb section with event tight up with mall. 5. Advertise in Asia Climbing magazine. | 1. Re-structure the price 2.Increase the sales volume after to co-operate rate, eg. IBM, One World Hotel staff and tourist discount rate, increase customer group. 3 . Promote in tourism Malaysia. 4. Reduces on the use on electricity saving operation cost. 5. Attract external customer to try rock climbing | EXTERNAL THREAT | ST: STRATEGIES | WT: STRATEGIES | 1. Product substitution 2. Change of customer taste 3. Low season | 1. Increase in brand royalty 2. Arrange more activity to get member together again 3. Give special promotion at low season/ week days . Target more office people and encourage them to come after office hours. | 1. Avoid too much promotion rules in joining the membership 2. Promote friends-friends or buy one get one member free to crease interest of new members. 3. Let people enjoy this place more than other gym 4. Promote gym member switching discount or give 3 hours free personal training. | Table 8a Strength and Opportunity (SO) – By increase project from different dimension, attract more opportunity and take advantage of the good location.Increase events example: in 2006 the World Cup Europe climber from UIAA atten ds to climbing during preparation for competition includes with national climbing team from Italy, France, Austria, Slovenia, Spain, Switzerland, and Germany etc. Weaknesses and Opportunity (WO) – Make adjustment to the price and open up new market group like one world hotel tourist discount or business discount, VISA card member promotions, one-card member test climb section, promote the selling hardness in Point-to point exchange gift credit card promotion.Strength and Threat (ST) – Use event to increase the brand royalty to passed , current and future customers. Target more people from the office around the gym to come, make road show to promote the gym and facilities. Weaknesses and Threat (WT) – Try to make the promotion easy for customer to purchase try to avoid many Purchase to Purchase rules, try to give customer benefit able and interesting, when the headcount reaches the target (set a target) than cut of the special promotion and keep the regular promo tion just to keep the royalty customers. 9. 0 CONCLUSION (215words)This report concludes that Camp Five is good place to youth people to work-out and meet new friends, Camp Five has the great quality and it is very suitable for the Malaysian marketing in it expansion. However in total they are lack of awareness, as rock climbing is still a very new sport for Malaysia as compare to the west, therefore promotion is an essential. Overall customer has a good rating with the service provided by Camp Five but however due to the other competitor in the marketing has some influence on customer perspective therefore the building the brand and royalty customer with in the climbing network is important.Customer overall has a high interest in rock climbing and I can see they are quite royal to the interest, but due to the most majority of climbing is in the low-middle end, rating of customer the price over is too high and not expectable by most long term climber, they will prefer to seek for ot her alternative to climb although the location may not be as convenience. Camp Five should take customer in as lower price and get more royalty customer, focus on headcount is not important, however the suggestion for Camp Five will be presented in phase 2 of the assignment. 0. 0 LIST OF REFERANCE Company Research 1. Camp Five Sdn Bhd 2012, viewed 31 July 2012, ;http://camp5. com/; 2. BLOCX Sdn Bhd 2012, viewed 30 July 2012, ;http://www. blocx. com/projects/camp5. html ; 3. Alpine 2012, viewed 2 Aug 2012, ;http://amga. com/programs/alpine_AGE. php; 4. UIAA 2012, viewed 21Aug2012, ;www. theuiaa. org/; PESTEL Analysis 5. PESTEL analysis of the macro-environment by Oxford University Press. 2007, viewed 31 Jul 2012, ;http://www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. htm; 6.PESTLE analysis history and application by CIPD. Retrieved Nov 2010, viewed 30 Jul 2012, ; http://rapidbi. com/the-pestle-analysis-tool/; Blue Print 7. Kotler,P,Brown, L, Adams,S ; Armstrong, G2004, Marketing, 6th edn, Pearson Education, Australia 8. Shostack, GL 1992, ‘Understanding services through blueprinting’, in T Swartz, D Brown ; S Brown(eds), Advances in services marketing and management, vol. 1,JAI Press, 9. Greenwich, CT, pp. 75-90. 10. Dr C. Thomas Oliva(2012), Basic blueprint reading and sketching 50 th edn, Thomas Delmar. 11.Newell Frederich(1926), customer relationship management in the new era of internal marketing, New York, London: McGraw-Hill, 2000 12. Valarie A. Zeithaml, Mary Jo Bitner and Dawayne Gremler (2008), Service Marketing Integrating customer focus across the firm 5th ed. Service Marketing 13. Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed. , Upper Saddle River, New Jersey: Prentice Hall Porter’s Model 14. Chapman, A 2004-2009, Porter’s Five Forces Model, BusinessBalls. com, Leicester, England, viewed 19 August 2011, ;http://www. usinessballs. com/por tersfiveforcesofcompetition. htm; Others 15. CIA 2012, The worldfact book, viewed 10 Aug 2012, ;https://www. cia. gov/library/publications/the-world-factbook; 16. Konopka, G. (1973) â€Å"Requirements for Healthy Development of Adolescent Youth†, Adolescence. VIII(31), p. 24. 17. Thomas, A. (2003) â€Å"Psychology of Adolescents†, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88 11 APENDIX –SURVEY FORM A survey forms has attach as the result outcome of interview with Camp Five’s customer. CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing?We are committed to providing you with the best climbing experience possible, so we welcome your comments. Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: _____________ _____ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments.Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you k now about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: __________________ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345 DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExce ptional Name of course ______________________ Please rate the quality of gears. (If any) 12345DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping CentreBandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com [email  protected] com * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com [email  protected] com

Anthropology or Sociology Essay

In the social sciences of sociology and cultural anthropology, researchers have developed their own unique style or research and investigational techniques. While between these fields some techniques are similar, there are some differences. Some differences occur with the philosophical reasons certain techniques are used. In the field of sociology researchers strive to understand social situations and to discover repeating patterns in society (Tischler, p.4, 2007). Two methods that sociologists use are direct observation and survey research. Direct observation involves first hand observations and obtaining information from knowledgeable informants of the group that is being studied. Survey research involves the collection and analysis of information gathered through interviews and questionnaires. While there are different reasons and circumstances to use different research methods in the data collection process, in the field of sociology survey research does have some benefits. In earlier years the construction and administration of surveys, and statistical methods for tabulating and interpreting their results, were widely regarded as the major sociological research technique (MSN Encarta, 2009). This allows researchers to study populations on a broader scope than using direct observation. It also enables the researcher to gather information on a population in a more efficient manner than some other methods. The results from surveys give a look into a groups perspective as a whole rather than individualized thoughts and opinions that can differ greatly even in small populations. Although sociology is similar to cultural anthropology in that they both study human behavior, researchers of cultural anthropology study such topics as how people make their living, how people interact with each other, what beliefs people hold, and what institutions organize people in a society (MSN Encarta, 2009). They also use a more direct method to gather data. Traditionally, much anthropological research involves long-term, direct observation of and participation in the life of another culture which is known as participant observation (MSN Encarta, 2009). This usually involves the researcher immersing themselves in the culture and living with the  people they are studying. Another method employed by cultural anthropologists is human ecology, which is the study of how cultures interact with their natural environment. Anthropologists may collect large amounts of data about features of a cultures environment, such as types of plants and animals, the chemical and nutritional properties of medicines and foods, and climate patterns (MSN Encarta, 2009). This information can help researcher understand certain characteristics of a peoples culture. While both of these fields of study involve studying people the methods used are different. They have different purposes in the collection of data. Sociologists mainly study social situations and use less of a direct approach in their research. Cultural anthologists study the culture as a whole and any influencing factors. Their use of cultural immersion and the study of the natural environment surrounding a particular culture are different from a sociologists approach. Despite these differences the goals to better understand cultures and societies is still the common thread that is shared between both. References â€Å"Anthropology,† Microsoft ® Encarta ® Online Encyclopedia 2009. Retrieved from May 25, 2009 fromhttp://encarta.msn.com  © 1997-2009 Microsoft Corporation. â€Å"Sociology,† Microsoft ® Encarta ® Online Encyclopedia 2009. Retrieved May 25, 2009 fromhttp://encarta.msn.com  © 1997-2009 Microsoft Corporation. Tischler, Henry. 2007. Introduction to Sociology. Belmont, CA: Thomson Wadsworth.